Our Commitment
At Smart Spaces, we believe technology and marketing should work together to build trust, transparency, and meaningful impact. Our marketing reflects our purpose: to enhance people’s experience of the workplace through innovation, sustainability, and integrity.
We hold ourselves to the highest ethical standards in all marketing activity, from content creation to digital advertising, ensuring that every message we share is truthful, respectful, and socially responsible.
1. Honest and Transparent Communication
We commit to honesty in every aspect of our marketing. This means:
- No exaggeration or false claims about our technology, platform capabilities, or impact.
- No manipulated reviews, testimonials, or performance metrics.
- Accurate representation of what our products and services deliver.
- Responsible language that reflects our actual outcomes, not aspirational or inflated results.
Before publishing, we always ask ourselves:
- Does this message truly reflect the user experience and our product’s capabilities?
- Are the statistics or testimonials verifiable and up to date?
- Would this content build or break trust if read by our customers, partners, or employees?
2. Rejecting “Impact Washing”
We recognise that sustainability and innovation are powerful narratives — and we refuse to misuse them.
We pledge to:
- Avoid overstating the environmental or social impact of our solutions.
- Never use “green” or “smart” as marketing buzzwords without measurable proof.
- Communicate progress and challenges with equal honesty.
- Align all campaigns with our mission to make buildings more sustainable, efficient, and human-centred — not to gain superficial marketing advantage.
3. Culturally Sensitive and Inclusive Content
We are mindful of how design, language, and imagery can affect people. Our creative work will:
- Avoid stereotypes or tokenism in representing people and spaces.
- Respect the diversity of cultures, backgrounds, and abilities within workplaces.
- Be reviewed with inclusive feedback processes — including internal and external perspectives.
- Never use fear, guilt, or pity to drive engagement.
4. Permission-Based Marketing
We respect data privacy and user consent. All marketing communications will:
- Be GDPR compliant and privacy-first by design.
- Offer clear opt-ins and easy opt-outs.
- Deliver genuine value through educational, inspiring, or informative content (videos, blogs, product updates, and insights).
5. Ethical Digital Advertising
We believe digital targeting should serve people and not exploit them. Therefore, we:
- Use only responsible, transparent data practices in paid media campaigns.
- Avoid invasive tracking, dark patterns, or manipulative targeting methods.
- Clearly distinguish between editorial and sponsored content.
- Limit the use of pop-ups and modal windows, ensuring they offer clear value and never obstruct the user experience.
- We abide by the principles of the UK advertising and standards authority (ASA).
6. Responsible Search and Content Practices
We use ethical (white hat) SEO strategies to share knowledge and insight, not to manipulate algorithms.
We commit to:
- Creating authentic, high-quality content that adds value to our audience.
- Building links organically through collaboration and genuine partnerships.
- Avoiding keyword stuffing, hidden content, or automated content generation.
- Ensuring all redirects and technical SEO decisions serve users first.
7. Continuous Improvement
As marketing technologies and social expectations evolve, so will our standards.
We will:
- Review and update this policy annually.
- Train our team to recognise ethical grey areas in digital marketing.
- Stay informed about emerging best practices in sustainability, inclusion, and data ethics.
Reviewed and Approved by: Smart Spaces Leadership Team
Last Updated: October 2025
Next Review: October 2026
